Marketing Senior Advisor, Industries

Overview
At KPMG in Canada, our people bring their unique perspectives to Canada's most important challenges. Here, you can build momentum that reaches beyond our business, develop skills for the future, and take ownership of your career with support at every stage. Join a firm where your career can make a difference.

As part of the Quebec Sales Enablement team, the Marketing Senior Advisor, Industries will drive marketing programs for our Foundational/Priority Industries portfolios by working with leadership to develop locally driven strategic and tactical integrated marketing programs aimed at business and relationship development and leads generation.

This role offers meaningful exposure to industry priorities, partner objectives, and enterprise-wide initiatives.

This is an excellent opportunity for a strong, motivated marketer who enjoys variety, thrives in a fast-paced environment, and is eager to learn.

What you will do
Reporting to the Senior Manager, Industry Marketing and Strategic Accounts, and working closely with the Quebec Communication and Events team and business stakeholders, you will:

Industry & Campaign Marketing

• Effectively develop, manage and execute annual marketing plans aligned to national plans and local business objectives, and internal communicationS
• Help deliver integrated marketing campaigns that maintain a leading point of view and strengthen KPMG's presence in the marketplace
• Partner with industry leaders and account teams to support fiscal-year business priorities

Content, Communications & Digital

• Develop, write, and coordinate internal and external communications supporting campaigns, events, and industry initiatives
• Develop and execute in-market activities including events, sponsorships, blogs, webcasts and podcasts
• Support digital and email campaigns, including list management, coordination through CRM and marketing platforms, and post-campaign reporting

Events & Associations

• Support virtual and in-person industry events, including critical path development, invitations, registration management, logistics, and follow-up reporting
• Develop, maintain and leverage relationships with key industry organizations, strengthen the clout of our brand and positioning through strategic sponsorships and partnerships

Measurement & Continuous Improvement

• Track, analyze, and report on the performance of marketing initiatives (lead generation) , using insights to inform future activities
• Participate in initiatives that enhance collaboration, share best practices, and improve marketing efficiency across industries and regions

What you bring to the role

• Approximately 5+ years of experience in B2B marketing, preferably within a national or global organization
• Diploma or undergraduate degree in marketing, business, communications, or a related field
• Experience supporting integrated marketing campaigns across digital, content, and events
• Familiarity with CRM and email marketing platforms (e.g., list management, campaign coordination, reporting)

• Highly organized, detail-oriented, and able to manage multiple priorities in a fast-paced, deadline-driven environment
• Strong project management, communication, and collaboration skills
• Comfortable working independently while contributing actively as part of a team
• Confident interacting with senior stakeholders and providing informed recommendations
• Curious, proactive, and motivated to continuously learn and improve

This position requires written and oral fluency in English. The successful candidate may be required to support or collaborate with English-speaking colleagues or stakeholders while at KPMG. The successful candidate may be required to create, interpret and/or apply policies, practices, laws and and/or regulations during the regular course of their employment.

Providing you with the support you need to be at your best
Our Values, The KPMG Way
Integrity, we do what is right | Excellence, we never stop learning and improving | Courage, we think and act boldly | Together, we respect each other and draw strength from our differences | For Better, we do what matters

KPMG in Canada is a proud equal opportunities employer and we are committed to creating a respectful, inclusive and barrier-free workplace that allows all of our people to reach their full potential. A diverse workforce is key to our success and we believe in bringing your whole self to work. We welcome all qualified candidates to apply and hope you will choose KPMG in Canada as your employer of choice.

Adjustments and accommodations throughout the recruitment process
At KPMG, we are committed to fostering an inclusive recruitment process where all candidates can be themselves and excel. We aim to provide a positive experience and are prepared to offer adjustments or accommodations to help you perform at your best. Adjustments (informal requests), such as extra preparation time or the option for micro breaks during interviews, and accommodations (formal requests), such as accessible communication supports or technology aids, are tailored to individual needs and role requirements. You will have an opportunity to request an adjustment or accommodation at any point throughout the recruitment process. If you require support, please contact KPMG's Employee Relations Service team by calling 1-888-466-4778.

AI Usage
Weembrace the use of artificial intelligence (AI) to enhance the candidate experience and streamline our recruitment processes. AI tools may help with organizing applications or surfacing relevant qualifications. However, no hiring decisions are made using AI. Every hiring decision is made by our hiring managers and recruitment professionals, who are equipped with training that empowers them to use these tools responsibly. AI technologies used in our recruitment process undergo detailed risk assessments, including security and privacy requirements, that align with KPMG's Trusted AI framework.

We believe technology should empower human judgment, not replace it. It's one of the many ways we're delivering on our vision of being a technology-first, people-driven firm.