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Telus
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Senior Manager - TELUS Business Brand

Reference ID: MAR04659-18

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Be the expert who brings the TELUS Business Brand to life!

Join our team

The TELUS National Campaign Marketing team is looking for a dynamic expert to manage all aspects of the TELUS Business Brand Platform. The Senior Manager for Business Brand is a forward-thinking, creative and results oriented leader that delivers value at the intersection of innovation, marketing, and strategy.

The incumbent will have in-depth knowledge of branding best practices, imperative experience is in the Business-to-Business (B2B) environment, as well as development and execution of a strategic innovation plan, with focus over the medium and long term time horizon, and will oversee projects that will ensure TELUS Business' success in the years to come.

Here's the impact you'll make and what we'll accomplish together

The successful candidate will be responsible for building the awareness strategy for the Business Brand in multiple phase: short, mid and long term, and providing expertise, insight, and guidance on the use of the brand with several internal and external stakeholders. The ultimate goal is to build positive brand experience and provide an exceptional client experience.

This is a fast paced role and requires the candidate to have a high degree of project management experience, to take initiative, to be proactive and incredibly experienced and knowledgeable in the brand management space.

Are you ready to take this on?

Here's how
    •Manage TELUS Business Brand Platform, ensure that all brand standards and guidelines, maintaining the integrity of the TELUS Business Brand identity and ensure our customers immediately recognize and relate to all communications, whether they are created by TELUS or in partnership with external agencies or vendors •Manage the Business Brand Office, including the Brand Hub and all sales communication tools; lead the weekly Business Brand Review meetings •Develop several brand evolution plans: short-term, mid-term and long-term, in order to increase the brand awareness in the market •Secure the necessary support, budget an resources to execute plans •Develop and collaborate on creative concepts, campaigns and tactics, leading and advising the team to help lead them through to flawless execution •Influence and develop marketing communications strategies through creative exploration, cross-functional knowledge transfer, research learnings, and knowledge of TELUS' target markets: coast-to-coast, with a strong digital emphasis •Contribute to the establishment of best-in-class brand practices and build understanding among team on how TELUS Brand guidelines, including visual standards, apply to all client-facing initiatives •Build relationships with internal stakeholders to support team interactions and help align product, channel and promotional activities to create a unified and powerful market presence •Build relationships with advertising, media, experiential agencies, translation services, Consumer Brand Office & Legal Services to ensure all client-facing marketing activities build the TELUS Brand and enhance the client experience •Accurately manage budgets for all assigned projects •Regularly provide status reports on on-going projects and lead brand awareness surveys


Qualifications:


You're the missing piece of the puzzle
    •University degree in Communications, Marketing, or any other discipline judged pertinent •Minimum 8 years of progressive experience in B2B brand management or equivalent role; telecommunications/industry experience •Excellent verbal and written communication, negotiation, and presentation skills •Able to confidently present ideas to senior leaders: Vice President & above •Strong leadership, project and process management skills, and the ability to motivate and lead cross functional teams •Effective problem solving and ability to resolve issues in creative ways •Ability to develop strong relationships with stakeholders, meet tight deadlines, and tolerate ambiguity •Knowledge and support of the B2B Customer Journey •Fluent in both English & French is a must-have as this candidate will review communication pieces in both languages

Great-to-have
    •Any knowledge of TELUS values, business objectives, and strategic direction

Who is TELUS?

We're a high-performing team of individuals who collectively make TELUS one of the leading telecommunications companies in Canada. Our competitive consumer offerings include wireline, wireless, internet and Optik TV™. We also deliver a compelling range of products and services for small, medium and large businesses; and have carved out a leadership position in the health, energy, finance and public sector markets with innovative industry specific solutions.

Everyone belongs at TELUS. It doesn't matter who you are, what you do or how you do it, at TELUS, your unique contribution and talents will be valued and respected. Because the more diverse perspectives we have the more likely we are to crack the code on what our customers want and our communities need.

Do you share our passion?



At TELUS, you create future friendly ® possibilities.

At TELUS, we are committed to diversity and equitable access to employment opportunities based on ability.

Posted: December 11, 2018
Closes: February 9, 2019
Email Address:
Company Info
Size:
10,000+ employees
Industry:
Technology
Telecommunications

Connect with employer:

About Telus

TELUS (TSX: T, NYSE: TU) is Canada’s fastest-growing national telecommunications company, with $12.3 billion of annual revenue and 13.9 million customer connections, including 8.4 million wireless ...