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Senior Content Marketing and Social Media Manager - TELUS Health

Full Time
2 days ago

At TELUS Health, we are on a mission to create remarkable outcomes in healthcare while putting our customers and team members at the heart of everything we do. In our world, purpose and work converge. We're looking for a solid bilingual communications professional who radiates the same passion and is excited both about the role and about the opportunity to transform healthcare delivery in Canada.

Here's what we believe as a team:
    •We are ONE team - there's no room for egos or blame; we work together to get things done and have a growth mindset •We challenge the status quo and how we think, we solve problems, deliver, communicate and measure - and when others think we're done, we make it better •We live up to our commitments - to ourselves, internal clients, our stakeholders, partners and our customers

The candidate must thrive in a fast-paced, deadline-driven environment, enjoy collaborating on a variety of projects with multiple stakeholders, and love finding new ways to reach and engage with customers.

Reporting to the Director, Marketing, the Senior Content Marketing and Social Media Manager will be responsible for developing and executing TELUS Health's social media strategy and support external communication functions. The candidate will execute on various social media projects and provide communications support as needed, including relating to revenue generation campaigns and Simply put, the Manager will act as the social media expert for TELUS Health, and the health expert for the broader social media team.

    •Create and manage social media strategy, editorial calendar, content, publications and reporting for all TELUS Health platforms •Actively engage with each platform's community and assist in crisis response as needed •Leverage social media platforms to support content for use/signature of TELUS Health President and senior leadership team, both for TELUS team members and external audiences •Proactively share best-in-class practices and ongoing platform updates with our team and other internal partners to further inspire and educate them in this rapidly evolving digital landscape •Develop innovative content that is timely, transparent and effective, aligning with TELUS Health brand and strategy to increase awareness and thought leadership •Support the market units across the business to help them achieve their goals and execute their campaigns •Act as a point of contact for the Public Relations team when it comes to media amplification and reputation management •Continuously look for ways to improve processes, test new platform tools, and break creative boundaries •Collaborate on paid strategies, help establish program KPIs, and advise on targeting/campaign objectives


Required Knowledge, Skills and Abilities:
    •Excellent communication, writing and editing skills in French and English, including content optimization •Extensive knowledge of social media platforms, both from a creative and technical perspective, with a B2B strategic lens •Proven track record of developing and executing integrated, multi-channel content marketing campaigns across digital, social, traditional and next-generation mediums •A flexible and curious self-starter who naturally pushes boundaries, exceeds expectations, and is committed to staying on top of social media trends and best practices •Is a compelling communicator, persuasive storyteller and a big thinker - strategic, critical and creative - with the ability to tailor writing styles to influence an audience •Project management skills •Has a strong interest in analytics, a love for problem solving, a knack for project management, and a passion for getting things done •Proven track record in crisis management •Ability to adapt writing styles for different audiences and various media, including social media

Required Professional Designation/Certification and Experience
    •6-10 years experience in social media, communications, public relations and/or marketing roles in a fast-paced environment, either on the agency or client side •Experience in the B2B tech or health industry •Experience with the creative process, including brief development and storyboarding •Fully bilingual with French as a first language

A bit about us

Our business is connecting Canadians. Our social impact is using our world-leading technology to create meaningful change, give back to help communities thrive, and help those who need it most. When you join our team, you're helping us make the future friendly. We're committed to diversity and equitable access to employment opportunities based on ability -your unique contributions and talents will be valued and respected here.
TELUS Health is an IT leader in Canada that focuses on the health sector. Our mission is to improve the way information is being used along the continuum of care to better the health of citizens in Canada and in selected countries.

Disclaimer: In accordance with the TELUS Health Solutions Data Center Security Policy, as a condition of employment, all personnel whose job functions require they work at a Data Center and/or have access to detailed knowledge of technology related to client service delivery, are subject to a Personnel Security Screening conducted through the Government of Canada.
Health Care