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Public Relations Manager

Montreal, QC
Full Time

Line of Service

Internal Firm Services


Not Applicable


IFS - Brand & Communications

Management Level


Job Description & Summary

A career in Firm Strategy and Communications, within Internal Firm Services, will provide you with the opportunity to establish effective communication programmes that enhance PwC's vision, strategy, values, and purpose. You'll focus on designing communication initiatives that aid in implementing new policies and programmes and that will enhance the organisation's relations with the community, public, government, shareholders, and employees.

Our Internal Communications team creates and implements the most effective communication strategies and tactics that drives PwC's strategy and aligns its vision and purpose. As part of the team, you'll create high quality and high impact communications that engage our partners and people and enhance the PwC's culture and brand.

Important point to consider

  • The application deadline for this opportunity is August 2nd, 2021. All applicants will be reviewed and only successful candidates will be contacted by the Talent Acquisition team.
  • Bilingual in French is a requirement for this role.

  • What you'll create and do

    As a Manager, you'll work as part of a team of problem solvers, helping to solve complex business issues from strategy to execution. Responsibilities for this management level include but are not limited to:
  •   Contribute to the development of Public Relations strategy and execute, as aligned to the Marketing team, and national firm wide priorities as directed by the Senior Public Relations Manager  
  • Develop a range of content to support the positive positioning and brand attributes of the firm through press releases, contributed articles, Partner profiling and media relations, pitching and messaging
  • Collaborate with the National Communications team to develop and maintain the firm's communications "cascade" model to support PwC's strategy and priorities 
  • Work with Marketing colleagues, as well as internal and external stakeholders to create integrated traditional and media campaigns
  • Oversee firm media reporting needs and work with Senior Manager to develop regular reports and analysis of PwC media coverage including competitive analysis on a monthly basis for the national stakeholders
  • Support in the development of media relations strategy and play an active role in ongoing media relationship management.
  • Develop and implement best practices in relation to traditional and digital external communications channels
  • Conduct research, as necessary, to support the development of Public Relations strategy and tactics
  • Share and liaise on communications best practices with Marketing colleagues
  • Develop national PR plans based for market-facing campaigns, in consultation with members of the Communications team, which aligns with the Firm's key themes, campaigns and thought leadership
  • Provide  impactful communications tactics and activities for delivery across multiple external audiences, via appropriate digital channels and platforms
  • Provide strategic guidance and advice to effectively manage the communication needs of regional and national stakeholders
  • Research opportunities to build regional and national leader profiles and position appropriately regarding relevant areas of focus and the Firm's overall brand and key marketplace themes
  • Coordinate and liaise with external public relations firm for stakeholder media training
  • Work closely with Senior Public Relations Manager on any reputational or issues management 
  • Advises with collaboration of the Senior Public Relations Manager to the Firm on PR protocol, key messages, and spokespeople    

  • What you'll bring to this role

  • An interest in upskilling for a digital world and technology trends, an openness to learning new tools and adapting how you work
  • A demonstrated commitment to valuing differences, developing and coaching diverse teams, and ensuring diverse perspectives are heard
  • Proven experience in a series of communication roles, ideally within a professional services firm
  • Experience with a range of conventional and digital media
  • An understanding of corporate communications and its link to business priorities
  • Excellent organizational, prioritization and interpersonal skills
  • Demonstrated success working with senior leadership, developing relationships, addressing their needs and providing communications counsel
  • Demonstrated achievement in understanding the needs and sensitivities of different audiences and adapting appropriate writing style and content
  • Attention to detail, deadlines and impact of actions on others
  • Willingness to aid colleagues and contribute to the continual building of a successful, high-functioning team
  • The ability to work effectively in a matrix and relationship driven organization
  • Excellent written and oral communications skills in both English and French is required in this role

  • Why you'll love working for PwC 

    At PwC, we support you through a range of financial and non-financial rewards and benefits. Discover a life that works for you with our diverse, inclusive and flexible culture. To learn how you can grow and shine in your career at PwC, please visit:

    See how you can create your future at PwC

    Applying at PwC

    At PwC, we embrace new technology where you will learn to innovate and deliver differently. For Administrative, Specialist, Associate, Senior Associate, and Manager roles you may have the opportunity to participate in an on-demand video interview. To learn more about our innovative cloud-based online application interview process click here:

    We take your privacy seriously. To protect your personal information, please submit your application directly through PwC Canada Careers:

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    Travel Requirements

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    Government Clearance Required?


    Job Posting End Date

    PwC is committed to building a diverse workforce representative of the communities we serve. We encourage and are pleased to consider all qualified candidates, without regard to race, colour, citizenship, religion, sex, marital / family status, sexual orientation, gender identity, aboriginal status, age, disability or persons who may require an accommodation, to apply.

    Every day we see how people make businesses great. But it's not only about skills. If your experience is close to what we're looking for, please consider applying. We recognize that experience comes in many forms, and passionate teams reimagine the possible. Create your future at PwC.

    PwC s'engage à bâtir une équipe diversifiée et représentative des collectivités qu'il sert. Nous invitons toutes les personnes qualifiées, sans égard à leur appartenance ethnique, leur race, leur religion, leur sexe, leur orientation sexuelle, leur identité sexuelle, leur statut d'autochtone, leur âge, leur handicap ou leurs besoins en matière d'adaptation du milieu de travail, à présenter leur candidature, qu'il nous fera plaisir d'examiner.

    Chaque jour, nous voyons des personnes participer à l'essor des entreprises. Ce n'est pas seulement une question de compétences. Si votre expérience se rapproche de ce que nous recherchons, n'hésitez pas à postuler. Nous sommes conscients que l'expérience peut prendre diverses formes et que des équipes de passionnés peuvent réinventer le possible. Créez votre avenir chez PwC.