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Marketing manager, demand generation

Montreal, QC
Full Time

Ready to turn business objectives into winning demand generation campaigns and create extraordinary digital customer experiences? We are looking for a new member to join our team.

Join our team

At TELUS Health, we are on a mission to create remarkable outcomes in healthcare. Our results-oriented marketing team is dedicated to creating and delivering data-driven and customer centric marketing strategies. We live to test, adjust, measure and repeat, using industry best practices and innovation. We exist to drive long term revenue and make the marketing team shine. And we have fun doing it.

Here's what we can accomplish together

We are searching for a highly flexible individual who will help us turn business objectives into winning demand generation campaigns and to create highly personalized customer experiences. The successful candidate will leverage marketing technology to play a critical role in developing, executing, measuring and optimizing marketing campaigns for new customer acquisition, upsell, retention and user engagement. This demand generation expert is a self-starter, innovator and natural collaborator, comfortable working with an extensive network of stakeholders within and outside the marketing team (including product management, sales, and other key stakeholders) and external partners.


The missing piece to our demand generation puzzle is:
    •Experienced in B2B multi-channel marketing campaigns across traditional, social, and digital mediums; with a strong focus on marketing automation •Thrives in a fast-paced environment managing multiple initiatives, projects and campaigns with competing priorities •Makes data-driven decisions to amplify campaigns and inform decisions •Possesses quantitative analytics skills and has the ability to turn insights into actionable plans •Problem-solver, action-oriented and driven by results •Creative innovator with a collaborative attitude

    •Post-secondary degree with a marketing emphasis •3+ years of experience in marketing, technology, high tech or health sector is a strong asset •Demonstrated experience with multi-channel campaigns to drive user engagement on a mobile app •Practical experience with marketing automation software, preferably Salesforce marketing cloud or Marketo •Salesforce marketing cloud or Marketo certification an asset •Strong project management capabilities with proven attention to detail •Fluent in English and French •Strong marketing copywriting skills •Strong competency in Microsoft applications and Google Suite

A bit about us

Our business is connecting Canadians. Our social impact is using our world-leading technology to create meaningful change, give back to help communities thrive, and help those who need it most. When you join our team, you're helping us make the future friendly. We're committed to diversity and equitable access to employment opportunities based on ability -your unique contributions and talents will be valued and respected here.
Health Care