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Content Strategist - TELUS Health - Montreal - Toronto

Montreal, QC
Full Time
3 days ago

At TELUS Health, we are on a mission to create remarkable outcomes in healthcare while putting our customers and team members at the heart of everything we do. In our world, purpose and work converge. We're looking for a bilingual professional to join our team who radiates this passion and is excited equally about the role and the opportunity to transform healthcare delivery in Canada.

Here's what we believe
    •We are ONE team: there's no room for egos or blame; we work together to get things done and have a growth mindset •We challenge the status quo: how we think, solve problems, deliver, communicate and measure, and when others think we're done, we make it better •We live up to our commitments: to ourselves, to sales, our stakeholders, partners and our customers

Our results-oriented marketing team is dedicated to creating and delivering innovative and data-driven go-to-market strategies and programs to meet the needs of a vast range of audience within the healthcare ecosystem, as well as our sales and product teams to drive new customer acquisition, migrations, revenue growth and retention. If you have a proven Marketing track record, thrive in a fast-paced, matrix environment, and enjoy the challenge of marketing complex solutions to sophisticated audiences, this might be the role for you.

We are looking for someone who
    •Has deep expertise at thinking, executing and promoting solid content marketing strategies for complex audiences •Is capable to operate a multi-channel marketing initiative across digital, social, traditional and next-generation mediums •Emotional intelligence capabilities and the ability to work well with all levels of an organization (internally and externally) •Is a flexible and curious self-starter, habitually exceeding expectations and naturally pushing boundaries •Utilizes the power of data to inform decisions, loves problem solving and is driven by getting things done •Demonstrates ability to quickly prioritize, manages multiple deadlines and projects simultaneously, and meets objectives in a very fast-paced environment •Is a compelling communicator with strong copy writing capabilities with a flair for storytelling

What you will be doing
    •Act as main Marketing Prime for the Health Benefits Management market •Develop go-to-market and marketing plans in collaboration with product managers and sales directors from the Business Groups •Lead a yearly large event program for the benefits industry that is central to the content marketing strategy •Build and execute on strategic content marketing program and demand creation to position TELUS Health as thought leaders, solidify relationship with our customers and generate new revenues •Support the product team with competitive insights •Propose and execute on Go to market strategies, creating supporting material for sales, while feed/grow/manager a content platform •Collaborate closely with the Brand, Digital, Event and Communications teams within the TELUS Health ecosystem, as well as our vendors to ensure programs are delivered on time, on budget and on target •Engage in qualitative and quantitative customer research for optimized programs, insights and positioning •Lead quarterly performance reporting session with internal stakeholders •Manage an annual budget against performance target


Required Experience and Education
    •Minimum of 7-10 years of experience in a B2B or Business to enterprise marketing hands on role •Bilingual (French and English) required with strong English writing skills •Bachelor's degree in Marketing or Business or comparable education/experience •Knowledge of the large organization purchase process, sales cycles •Experience using social media for business •Experience in health benefits, technology, IT or health sectors is a strong asset

Who is TELUS?

We're a high-performing team of individuals who collectively make TELUS one of the leading telecommunications companies in Canada. Our competitive consumer offerings include wireline, wireless, internet and Optik TV™. We also deliver a compelling range of products and services for small, medium and large businesses; and have carved out a leadership position in the health, energy, finance and public sector markets with innovative industry specific solutions.

TELUS Health is an IT leader in Canada that focuses on the health sector. Our mission is to improve the way information is being used along the continuum of care to better the health of citizens in Canada and in selected countries.

Everyone belongs at TELUS. It doesn't matter who you are, what you do or how you do it, at TELUS, your unique contribution and talents will be valued and respected. Because the more diverse perspectives we have the more likely we are to crack the code on what our customers want and our communities need.

Do you share our passion?

At TELUS, you create future friendly® possibilities.

At TELUS, we are committed to diversity and equitable access to employment opportunities based on ability.

Disclaimer: In accordance with the TELUS Health Solutions Data Center Security Policy, as a condition of employment, all personnel whose job functions require they work at a Data Center and/or have access to detailed knowledge of technology related to client service delivery, are subject to a Personnel Security Screening conducted through the Government of Canada.
Health Care